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Welcome - The majority of us want the sense of community that comes from getting better at something - from progressing together. It's why some of us join sports clubs. But, it is easy to think that because few of us turn up to pay-as-you-go general public sessions that are coached by sports coaches - there is no demand for coaching outside of sports clubs. We have proven this to be wrong. The majority of us want to progress - we just need a different way of coaching designed to work outside of a sports club/swimming school infrastructure. We give you Games Coaching.

Sports coaching is designed for sports clubs. It needs players/swimmers to be streamed into similar abilities who turn up week in and week out to follow instructions to move along a mapped performance pathway to play for the club, county, regionals, and country. Without this infrastructure, sports coaching doesn’t really work. This is why using sports coaches to coach general public drop-in sessions does not work for anyone. Members of the public who want sports coaching - join clubs. Those who don’t want sports coaching stop playing (a considerable number) and a much fewer number become regular's in uncoached drop-in sessions where newcomers need to avoid beating the regulars while giving them a game - or it gets unkind, aggressive and can spiral out of control - which is why these uncoached sessions often shrink to a few regulars who don’t progress their game get bored and move on. It’s also hard to recruit sports coaches to coach general public turn-up and play sessions as they don’t like operating outside of a sports club infrastructure.

Games Coaching is a platform of neurodiversity - because we are all to varying degrees wired differently living in different circumstances. No two brains are wired in the same way. We are all to varying degrees neurodiverse from each other. Games Coaching stops any neuroconforming to play in the same way to play to a plan to win. The goal is progress. Winning follows progress. No sports coaching, no trials, no squads, no leagues. Games Coaching helps players to keep their brains healthy to progress their own best way of playing. To experience how outcomes follow progress. Players learn to trust themselves to progress without knowing why. An eagerness to progress grows. Obstacles frame new directions to progress. Peace settles. Self-mastery establishes. Everything flows. Ingenuity becomes a daily part of our lives. So does laughing as we build a sense of community that comes from getting better at something - from progressing together.

 Let's play

For professional clubs, schools - academies - universities, and employers we have a workshop on how to keep the brain healthy.

About Us: Quote


Click on video below to read the workshop booklet on "How to keep the brain healthy"

About Us: Text
About Us: Video


How to keep the brain healthy by NeuroDiverseGamesCoaching.ORG

About Us: Files


We are the governing body for Games Coaching

We have 3 main activities...

  1. To give everyone access to Games Coaching as a different way to improve.

  2. To recruit, train and maintain standards of Games Coaching while helping Games Coaches find work doing Games Coaching.

  3. To promote the benefits Games Coaching offers that are over and above Sports Coaching.

Please note that NeuroDiverseGamesCoaching.ORG is not currently associated with, connected to, or affiliated with any sports governing bodies. We don't operate as a sports club. We don't have trials. We don't run squads. There are no subscriptions. We don't enter competitions run by any sports governing bodies. NeuroDiverse Games Coaching helps everyone to play games in the space between all the sports clubs. Everyone from all clubs and no clubs are guaranteed a warm welcome. Sports clubs are welcome to attend sessions to recruit creative agile-thinking players to play in their teams.


Peer review

Let’s get the standard stuff out of the way. All Games Coaching members must be welfare trained, with DBS, and first aid trained.

​We use three forms of peer review...

  1. Peer review of Games Coaching members by players. All sessions are pay-as-you-go, with no trials, no squads, and players turn up because they want to. If players keep turning up they are giving their peer reviews of their Games Coaching. 

  2. Existing Games Coaching members peer review when someone can join as Games Coach

  3. Existing Games Coaching members peer review each other to maintain membership.

The second and third peer reviews follow these steps…

Step 1: Current Games Coaching members keep an eye out for players who attend our community sessions and who are very comfortable playing games to diversify their thinking and ask if they would like to explore joining.

Step 2: Those selected by current Games Coaches members attend a course on how the brain works in the most and least effective way while working alongside current Games Coaching members. No exams. No certificates. It’s just interesting. The basic content is outlined later on in this document.

Step 3: When 3 of the Games Coaching members confirm someone is ready to run their own sessions they are accepted as Games Coaching members of NeuroDiverseGamesCoaching.ORG

Step 4: Once a year all Games Coaching members attend a festival of games where we have fun as we play games to diversify our thinking as a way for of us all to peer review each other. 

Step 5: If 5 Games Coaching members agree a current Games Coaching member is no longer suitable to be a member that person is removed. If they want to come back they go back to Step 1.

About Us: Infographics


The people below make sure we do what we said we would do. 3 more people are in the process of joining this team.

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Iain qualified as a lawyer in 1988 specialising in M&A, stock exchange and complex commercial and joint venture work. Between 1998 and 2002, Iain was Director of Corporate Finance at a corporate industrial developer headquartered in the UK and USA. He joined one of the world’s largest law firms in 2002 and was global Co-Chair of the Commercial Contracts and Franchise and Distribution Groups for 10 years before joining Freeths as National Head of Commercial in 2019. 

Freeths is a UK top 50 law firm with offices in 12 cities in the UK. The firm employs over 1,000 lawyers and support personnel and in the last financial year had fee income in excess of £110 million.

Professional expertise

Iain’s work involves commercial transactions of all descriptions, including outsourcing, offshoring, manufacturing, consultancy, services and service level agreements, procurement of goods and services, supply chain management, logistics, international trade and capital asset procurement, and maintenance. Iain also advises clients in relation to the many different ways of delivering goods and services to market, both within the UK and internationally, including direct sale, agency, distribution, e-commerce, and business format franchising.

Iain also advises in relation to domestic and multi-jurisdictional structured joint ventures, partnerships and strategic alliances, providing advice on appropriate deal structures and delivery mechanisms relating to national and multi-jurisdictional transactions.

Iain is ranked as a “leading individual” for commercial and franchise work in The Legal 500 and Chambers, is listed in the global Who’s Who Legal for franchise work and is an Acritas™ Star Lawyer. Iain is an Affiliate Member of the British Franchise Association and contributing editor of Global Legal Group’s “International Comparative Legal Guide: Franchise”.

Other information

Iain lives in Hertfordshire, is married to Victoria (also a Partner in an international law firm) and has 4 children. He is a keen sportsman with interests in rugby, snowboarding and all forms of motorsport. He is an RFU accredited junior rugby coach and referee.



Stuart is an experienced outdoor instructor with over 30 years of commercial outdoor teaching experience. He is a national instructor for scuba diving and also a cave leader, bushcraft instructor, and river guide with a particular interest in exploring the remote rivers of Scandinavia. He spent many years working at the Leadership Trust when it was the UK's foremost management training centre.
He is also a company director of his own First Aid Training business with clients as diverse as the Forestry Commission, Imperial College, Birmingham University, and the Natural History Museum. He has used neurodivergent thinking to develop a unique one-day blended First Aid at Work course (plus two days of eLearning) that massively frees up staff time (compared to a traditional 3-day classroom-based course).

Stuart also chairs the Advisory panel for the First Aid Industry Body, the UK’s foremost governing body for independent First Aid training companies. He has also held national positions with the Sub-Aqua Association one of two British Scuba Diving Governing Bodies.

Stuart’s qualifications are diverse from an academic PhD in Microbiology to H&S and leadership qualifications plus video production, animation, etc

Stuart has been working with Jon Thorne for many years and being neurodivergent himself understands the aims of the awarding body and the benefits to those who take part.



Louise has 30+ years of experience in Occupational Safety & Health (OSH) working beside organisations of all sizes, within a range of sectors to achieve their OSH goals and beyond.

Louise is an unconventional #HealthandSafety entrepreneur and influencer motivated by the potential of the profession to unlock the hidden abilities of people to support one another to create a healthy world to live, work and do business. 

Louise is Director of Hosking Associates Ltd, a boutique Health & Safety consultancy, supporting a range of organisations. Director of the OneWISH coalition which is a social enterprise supporting Women & Inclusion in Safety & Health. And, recently completed a term as the elected President and Chair of IOSH council.

For those who don't know - The Institution of Occupational Safety and Health (IOSH) is the world’s Chartered body for safety and health professionals - representing almost 50,000 people around the world

About Us: Meet the Team


The Executive is responsible for executing NeuroDiverseGamesCoaching.ORG strategy that is agreed by the Governance Committee. We are in the start-up phase so it's only Jon at the moment.



Jon's corporate career was helping multi-million-pound innovation projects get back on track and budget by operating in the space created by people with different disciplines, different line managers, and often employed by different companies - competing to avoid being blamed.

He gave up his career to home-educate his children. Supported by his wife Jon started a journey that led to Games Coaching.

The journey started with Jon's frustration with Sports Coaches' tendency to exclude the neurodivergent for not following their instructions to overcome obstacles. Jon found another way to coach by helping players flow through the space between obstacles to see what else can be done. It keeps our brains healthy. We make big progress quickly. We win 50:50 games.

Jon is the founder and CEO of NeuroDiverseGamesCoaching.ORG - the governing body for Games Coaching which runs sessions that are open to the general public and trains coaches to add Games Coaching to their portfolio of skills.

He is always happy to chat


About Us: Meet the Team
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